Products and Services - Digital Marketing

Digital Marketing

The digital realm has a great deal to offer marketing-centric organisations, especially when it comes to using targeted, direct communications tools such as electronic newsletters, branded email and bulk messaging.

By using similar traits to those employed when building a corporate website or intranet, Altech Technology Concepts has a user-friendly Content Management System that can be used to quickly and easily put together both structured and unstructured newsletters.

This ensures customers need nothing more than their content, an Internet connection and a clear vision for their newsletter in order to begin reaping the rewards of focused communication.

And when it comes to distributing those newsletters, Altech Technology Concepts has a solution that’s perfect for the job.

Instead of managing thousands of email addresses, not to mention the challenge of keeping outgoing email volumes under a reasonable threshold, marketers can fall back on Altech Technology Concepts’ Mail List Manager, which provides them with the ability to manage multiple email recipient lists, distribute email communications to a high volume of recipients without creating additional mail server load and most importantly, do all of this cost effectively.

With the ability to personalize each email and automatically provide recipients with an ‘opt in/opt out of list’ feature, Mail List Manager gives marketers complete peace of mind.

A similar mechanism is available to marketers when it comes to branding emails sent or replied to, by an employee.

Altech Technology Concepts’ Dynamic Email allows organisations to stylistically build ‘banner adverts’ into their corporate stationery, essentially transforming everyday email into a powerful communication platform for driving interest in their products or services.

And since the Dynamic Email administration system allows marketing messages to be centrally controlled, marketers have full control over this digital channel, changing and updating campaigns as they see fit.